With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups with over 13,000 employees across the UK, International, Scandinavia and Canada.
RSA needed to significantly reduce the resources and costs involved in producing and distributing business intelligence across multiple departments, the niche groups across its business and throughout global territories.
A successful engagement
Better than Paper created an employee engagement and collaboration platform for RSA. The platform constantly searches the web and social media for insurance insight – and effortlessly creates a globally distributed digital magazine – which updates every fifteen minutes. The platform intelligently filters content from selected web sources including RSA owned corporate content.
RSA’s employees can also personalise the platform based on their department, interests and office location. This reduces the need for multiple departmental e-newsletters or bulletins. The platform also integrates with Microsoft Yammer – allowing employees to comment on or share real-time business intelligence and thought leadership.
RSA are using Better than Paper’s cloud based publishing platform to create a global employee magazine which continually updates with the latest, and more importantly relevant, content for our business. Employees can personalise content around their specific interests and share across their peer groups. I would recommend Better than Paper’s publishing platform to businesses looking to transform the way they communicate to both their internal and external customers.
Keith Gulliver, Global Head of Brand, RSA