Better than Paper created an insurance broker engagement platform that publishes insurance branded (owned) content – as well as aggregates valuable business insight from authoritative web and social channels.
This content can be updated up to every 15 minutes and brokers are able to fully personalise the platform to make it more relevant. Users can receive personalised push notifications and e-newsletters – depending on their sector preferences.
With brokers always on the move, the platform’s offline capability allows them to ‘favourite’ articles to read later. Also incorporated is social media integration, so brokers can share interesting articles on Twitter, Facebook, LinkedIn and email.
With custom analytics and integration into CRM systems such as Salesforce, the platform can help turn content into powerful lead generation opportunities.