The International Air Transportation Association (IATA) is the trade association for the world’s airlines and represents 83% of total air traffic. The association support many areas of aviation activity by running global conferences, exhibitions and industry meetings. These provide organisations with essential insight, discussion and cooperation on new technologies and topical, industry related issues.
With a busy calendar of global events and seminars, IATA required a robust and flexible mobile platform that could engage attendees in the run up to, during and after IATA events.
Raising awareness with event publishing
Better than Paper built an events platform that allows IATA to publish seminars and presentations from the event in real time. This enables IATA to continue post-event dialogue, build valuable insight, improve future registrations and membership conversion.
The app automates the publishing of selected news stories from around the web – keeping users updated, informed and engaged. Users can personalise the content based on their individual sector preferences. IATA can also change covers and content within the app, in real-time. This removes the need to build or design a new platform for each subsequent event – which saves significant resources and costs.