News
Technology is key to face off disruption – Better Than Paper MD
As a technology vendor, Better than Paper was founded with the aim to support businesses with digital transformation in the publishing and corporate content marketing sector. New FIPP member, founder and managing director Ashwin Saddul explains their mission: democratising publishing technology to make it affordable and accessible to all types and sizes of publishers. ...
Become a thought leader with content
Knowledge-based content marketing is key as it shows that you understand the biggest problems and issues on the minds of your buyers – and helps educate them on how they can be solved. By communicating thought leadership – via real experts in your organisation, you become part of the conversation, early in the buying journey and can drive engagement and ultimately sales from larger numbers of potential customers. ...
DC Thomson launches news apps with Better than Paper allowing readers to personalise content
A regional publisher has created new mobile phone apps allowing readers to personalise the content they view. DC Thomson has worked with technology company Better than Paper to develop the apps for three titles – Aberdeen daily the Press & Journal, Dundee daily The Courier and Energy Voice magazine. Readers can select from a menu of news, sport, lifestyle, business and opinion to ensure their preferred content automatically displays when they open the apps. ...
5 digital marketing tips to keep insurance companies competitive
Operating in a highly disrupted sector, all successful insurance companies must engage and retain customers – more effectively and reduce high levels of annual churn. Ashwin Saddul, managing director at Better than Paper, highlights key digital marketing challenges and how they can be overcome – so better results are achieved ...
UK marketing survey – personalising content the biggest challenge
A major survey covering the activities of 150 senior marketers – across UK medium to large organisations, reveals that the web is the most popular channel for engaging and retaining customers. The research, conducted by Better than Paper, also indicates that personalising content remains the biggest challenge and by doing this activity better – will play a role in achieving GDPR compliance. ...
5 key digital content marketing trends
Ashwin Saddul, managing director at Better than Paper, highlights the key changes we’ll be seeing across the fast-changing digital marketing landscape – to cater for consumers’ increasing demand for a personalised, on-demand content. ...
University of Northampton launches app-based prospectus
University of Northampton is using software to create an app-based prospectus and improve internal communications. A platform from UK startup Better than Paper is enabling the university to offer digital-savvy students an easily accessible and interactive document, which it can make changes to as and when it wants. It has also automated many of the processes for putting the prospectus together, while reducing production costs and paper usage. ...
How enterprise apps can boost employee engagement and productivity
Apps are revolutionising the way employees approach their work, says Anjana Varsani at Better than Paper. With more businesses adopting mobile-centric innovations throughout 2016, companies are becoming more serious about ways in which mobility can be used to increase employee engagement and productivity. ...
Balancing content creation and curation
Marketers still struggle to decide whether content creation or curation should be the best option for their activities – usually preferring one over the other. Some believe that curating content is lazy and unoriginal, or that content creation is a drain on already stretched resources. The reality is that both practices serve very different purposes – content creation is self-promoting, while content curation is cross-promoting. If you limit yourself to just one, you’re missing out on valuable opportunities from the other. ...
6 top tips to enhance your content marketing
Ashwin Saddul, MD at cloud publishing specialist Better Than Paper, explains how to perfect your content marketing. We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. ...
Why are B2B marketers are struggling with content management?
Content marketing is not a new concept in the digital marketing world. It wears a crown and stands at the forefront of all digital marketing strategies. Customers care little about products and services, they care about themselves, their wants and their needs. Content marketing is about creating interesting information that customers are passionate about to make them pay attention and want to know more. ...
Print vs Digital
The decline of print circulation within newspapers and magazines shouldn’t come as a surprise to those who have been paying attention over the past decade or so. We love our glossy and tangible paper experience but our reality now is digital. ...
Universities must be more digitally savvy to stay competitive
Ashwin Saddul, MD at Better Than Paper, on how universities can use digital content strategies and tools to engage with - and attract - new students. ...
Hiscox Launches Branded Social Magazine App for Small Businesses
Today sees the launch of "Hiscox Informed", a branded social magazine app that provides small business owners with access to expert opinions and advice on all aspects of running a business. The app has been designed by specialist small business insurer Hiscox, and tech start-up ...
Better than Paper secure RSA partnership
Better than Paper, the cloud digital publishing solution start-up, has today announced a long-term collaboration with RSA, the global insurer. This partnership will see Better than Paper develop the RSA News App – an internal global social magazine for the company's employees. ...
HE must embrace digital marketing to engage with students
It's received wisdom that a well-conceived university prospectus can be a highly influential tool for attracting prospective students to apply for admissions. Especially important is that a prospectus can be appealing and easily accessed by young people in an age where they have a window to the world through their mobile devices. ...
Media contacts
Anjana Varsani
Email
anjana@betterthanpaper.com
Phone
+44 (0) 203 005 5343