Ashwin Saddul
Managing Director
Ash founded Better than Paper in 2011 to help support businesses with digital transformation, to democratise brand publishing, and to help brands leverage the power of content.
Prior to launching Better than Paper he held the position of Head of Client Strategy, UTV Pitch Media (owned by NewsUK) and has over 14 years sales and media experience. Previous clients include Ford, BP, Unilever, Heineken, Mars, P&G, Bosch, Sony and COI.
Ashwin Saddul
Managing Director
What piece of tech would you like to own?
The DeLorean from Back to the Future
If you could invite any 3 dinner guests, who would they be?
• Stephen Hawking
• Elon Musk
• Mr Tumble
Gary Loftus
Technical Director
Gary has over 20 years experience of software development working across various market sectors spanning automotive, property and banking.
He’s played a pivotal role in leading development teams on large scale projects with Findaproperty (now Zoopla), Halifax and RBS. Moreover, Gary is passionate about technology and working in smart, agile environments that enable his team to deliver quality work for our clients, that are on time and on budget.
Gary Loftus
Technical Director
What would be impossible for you to give up?
Coffee
Which time period would you visit in history?
Feudal Japan
Matt Stone
Non-Executive Director
Matt is a serial entrepreneur and wealth creator, with a proven track record in managing successful exits.
Throughout his career Matt has held various senior marketing positions for leading brands, namely, Chief Marketing Officer at ingenie which sold for more than £100m after two years of trading, Marketing Director at Manchester United TV and Head of Global MarComms at Rolls-Royce and Bentley.
Matt Stone
Non-Executive Director
If you could invite any 3 dinner guests, who would they be?
• Elon Musk
• Joanna Lumley
• David Bowie
What piece of tech would you like to own?
A time machine
James De Groot
Lead developer
James joined Better than Paper in 2012 and leads the development team for mobile applications and websites.
He’s played a key role in the development of a range of projects spanning broker communications portals and valuation products, to location based mobile vouchering platforms for brands including AXA, Glasses, DC Thompson, IATA, Bacardi and RSA.
James De Groot
Lead developer
If you could invite any 3 dinner guests, who would they be?
• Robin Williams
• Bill Murray
• David Attenborough
What piece of tech would you like to own?
The Iron Man suit, I’ve always wanted to fly
Dave Murdoch
Account Director
Dave has worked in business development over the last 8 years and has extensive experience within the events and media industries.
He recently returned to the UK, having spent four years in New Zealand. Whilst in NZ, he worked for a start-up and led the automotive team at NZ’s largest integrated media company.
He has worked with some of the world’s biggest car manufacturers, such as Mercedes, BMW and Nissan and prides himself on his presentation and communication skills.
Dave Murdoch
Account Director
What piece of tech would you like to own?
A golf course simulator
If you could invite any 3 dinner guests, who would they be?
• Stephen Merchant
• James Corden….as Smithy
• Mauricio Pochettino
Emma Potter
Marketing Director
Emma is a marketing and communications specialist with over 15 years’ experience in growing global B2B businesses across technology, mobile marketing & advertising, digital, and real-money mobile gaming.
A strategic thinker, Emma has a reputation for driving revenue through a combination of marketing and PR activity, a proven track record in delivering results drive MarComms campaigns (on and offline), and for building brand value.
Emma Potter
Marketing Director
What would be impossible for you to give up?
Riding my bikes – I love the freedom, adventure and friendship they create
If you could invite any 3 dinner guests, who would they be?
• Grandad Potter – a truly fascinating man (no longer with us), he had so many interesting stories to tell
• Alan Turing
• Billy Connolly
Anjana Varsani
Digital Marketing
Anjana joined Better than Paper on a graduate internship programme and steadily progressed to the position of digital marketing assistant.
A smart, fast learning, savvy, marketeer with a bachelor’s degree in journalism from Roehampton University, Anj has coordinated a range of marketing and communications activities that have helped to establish the Better than Paper brand and support business development outreach.
Anjana Varsani
Digital Marketing
If you could invite any 3 dinner guests, who would they be?
• Fat Amy
• Leonardo Di Caprio
• David Attenborough
What would be impossible for you to give up?
Hot Sauce
Nick Hall
PR Director
Nick is one of the most experienced B2B technology PR professionals in the UK and has worked with a range of clients primarily spanning telecoms and IT.
Over the past 22 years he has worked across a wide range of technologies and has commented on a large number of seismic IT trends influencing the industry – from the onwards progression of the web.1.0 – to mainstream mobile device adoption.
Nick Hall
PR Director
What piece of tech would you like to own?
A fully tested teleportation device (without an accompanying fly)
Which time period would you visit in history?
The Victorian period is top of my time travel list. It would be fascinating to witness the huge amount of social and technological change of that era – that paved the way for today’s modern lifestyle.
Tom Watkinson
Mid-Level Developer
Tom is a developer with over 5 years’ experience managing internationally used web applications in the Geoscience industry.
Focussed on user experience, he uses his knowledge of a variety of technologies to translating client requirements into a slick, user friendly products. Tom graduated from the University of Reading with a degree in Computer Science.
Tom Watkinson
Mid-Level Developer
What would be impossible for you to give up?
Jaffa cakes
If you could invite any 3 dinner guests, who would they be?
• Tom Hanks
• Richard Dawkins
• Jose Mourinho