London team

Ash founded Better than Paper in 2011 to help support businesses with digital transformation, to democratise brand publishing, and to help brands leverage the power of content.

Prior to launching Better than Paper he held the position of Head of Client Strategy, UTV Pitch Media (owned by NewsUK) and has over 14 years sales and media experience. Previous clients include Ford, BP, Unilever, Heineken, Mars, P&G, Bosch, Sony and COI.

Gary has over 20 years experience of software development working across various market sectors spanning automotive, property and banking.

He’s played a pivotal role in leading development teams on large scale projects with Findaproperty (now Zoopla), Halifax and RBS. Moreover, Gary is passionate about technology and working in smart, agile environments that enable his team to deliver quality work for our clients, that are on time and on budget.

Matt is a serial entrepreneur and wealth creator, with a proven track record in managing successful exits.

Throughout his career Matt has held various senior marketing positions for leading brands, namely, Chief Marketing Officer at ingenie which sold for more than £100m after two years of trading, Marketing Director at Manchester United TV and Head of Global MarComms at Rolls-Royce and Bentley.

James joined Better than Paper in 2012 and leads the development team for mobile applications and websites.

He’s played a key role in the development of a range of projects spanning broker communications portals and valuation products, to location based mobile vouchering platforms for brands including AXA, Glasses, DC Thompson, IATA, Bacardi and RSA.

Dave has worked in business development over the last 8 years and has extensive experience within the events and media industries.

He recently returned to the UK, having spent four years in New Zealand. Whilst in NZ, he worked for a start-up and led the automotive team at NZ’s largest integrated media company.

He has worked with some of the world’s biggest car manufacturers, such as Mercedes, BMW and Nissan and prides himself on his presentation and communication skills.

Emma is a marketing and communications specialist with over 15 years’ experience in growing global B2B businesses across technology, mobile marketing & advertising, digital, and real-money mobile gaming.

A strategic thinker, Emma has a reputation for driving revenue through a combination of marketing and PR activity, a proven track record in delivering results drive MarComms campaigns (on and offline), and for building brand value.

Anjana joined Better than Paper on a graduate internship programme and steadily progressed to the position of digital marketing assistant.

A smart, fast learning, savvy, marketeer with a bachelor’s degree in journalism from Roehampton University, Anj has coordinated a range of marketing and communications activities that have helped to establish the Better than Paper brand and support business development outreach.

Nick is one of the most experienced B2B technology PR professionals in the UK and has worked with a range of clients primarily spanning telecoms and IT.

Over the past 22 years he has worked across a wide range of technologies and has commented on a large number of seismic IT trends influencing the industry – from the onwards progression of the web.1.0 – to mainstream mobile device adoption.

Tom is a developer with over 5 years’ experience managing internationally used web applications in the Geoscience industry.

Focussed on user experience, he uses his knowledge of a variety of technologies to translating client requirements into a slick, user friendly products. Tom graduated from the University of Reading with a degree in Computer Science.