London team

Ash founded Better than Paper in 2011 to help support businesses with digital transformation, to democratise brand publishing, and to help brands leverage the power of content.

Prior to launching Better than Paper he held the position of Head of Client Strategy, UTV Pitch Media (owned by NewsUK) and has over 14 years sales and media experience. Previous clients include Ford, BP, Unilever, Heineken, Mars, P&G, Bosch, Sony and COI.

Gary has over 20 years experience of software development working across various market sectors spanning automotive, property and banking.

He’s played a pivotal role in leading development teams on large scale projects with Findaproperty (now Zoopla), Halifax and RBS. Moreover, Gary is passionate about technology and working in smart, agile environments that enable his team to deliver quality work for our clients, that are on time and on budget.

Matt is a serial entrepreneur and wealth creator, with a proven track record in managing successful exits.

Throughout his career Matt has held various senior marketing positions for leading brands, namely, Chief Marketing Officer at ingenie which sold for more than £100m after two years of trading, Marketing Director at Manchester United TV and Head of Global MarComms at Rolls-Royce and Bentley.

Emma is a marketing and communications specialist with over 15 years’ experience in growing global B2B businesses across technology, mobile marketing & advertising, digital, and real-money mobile gaming.

A strategic thinker, Emma has a reputation for driving revenue through a combination of marketing and PR activity, a proven track record in delivering results drive MarComms campaigns (on and offline), and for building brand value.

Ian has worked all over the world in various sales roles and has spent the last 8 years in digital publishing sales in London. Starting in classified ad sales, Ian was quickly promoted at Billboard Magazine and became The West Coast Director in Los Angeles.

Ian has worked in both music and advertising sales, before setting up one of the UK’s most successful App companies, for magazines and newspapers. With over 2,000 Apps live on the App stores, Ian has a lot of experience in guiding new digital converts on the best way to use this exciting new technology.

James joined Better than Paper in 2012 and leads the development team for mobile applications and websites.

He’s played a key role in the development of a range of projects spanning broker communications portals and valuation products, to location based mobile vouchering platforms for brands including AXA, Glasses, DC Thompson, IATA, Bacardi and RSA.

Tom is a developer with over 5 years’ experience managing internationally used web applications in the Geoscience industry.

Focussed on user experience, he uses his knowledge of a variety of technologies to translating client requirements into a slick, user friendly products. Tom graduated from the University of Reading with a degree in Computer Science.

Anjana joined Better than Paper on a graduate internship programme and steadily progressed to the position of digital marketing executive.

A smart, fast learning, savvy, marketeer with a bachelor’s degree in journalism from Roehampton University, Anj has coordinated a range of marketing and communications activities that have helped to establish the Better than Paper brand and support business development outreach.